Four Payoffs from Demand Centric Growth Strategies

Demand Centric Growth (DCG) is a fundamentally different way to uncover the drivers of choice in a space. It uses quantitative research to create a map of demand to help executives understand new requirements to win—and where and why the brand is winning or losing today. DCG offers benefits in four main areas:

  1. Elegantly articulated brand (portfolio) strategy that maximizes the potential of the collective
  2. Integrated and cohesive individual brand plans across all commercial elements that are anchored in the needs that drive choice
  3. Resonant communication, expansive whitespace innovation, and brand-enhancing activation across all consumer touch points
  4. Material implications for business system design and priorities