Demand Centric Growth (DCG) is a fundamentally different way to uncover the drivers of choice in a space. It uses quantitative research to create a map of demand to help executives understand new requirements to win—and where and why the brand is winning or losing today. DCG offers benefits in four main areas:
- Elegantly articulated brand (portfolio) strategy that maximizes the potential of the collective
- Integrated and cohesive individual brand plans across all commercial elements that are anchored in the needs that drive choice
- Resonant communication, expansive whitespace innovation, and brand-enhancing activation across all consumer touch points
- Material implications for business system design and priorities
Fonte:
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